Maserati is presenting itself as one of the world’s most glamorous automotive manufacturers, rich in tradition and sporting successes.
The Italian luxury car manufacturer is eyeing big on the Indian market with a focus on its growth strategy as the country bears significant potential for the brand over the medium term.
Company officials say, driving a Maserati is like wearing a tailor-made suit in a world of uniforms. Maserati entry into the Indian market is a commitment to customers as there is a definitive demand for exclusive luxury products, including cars, in the market, they say.
While the price of the Maserati cars starts from a little above one crore, actors Arjun Kapur, Ajay Devgan, Sushant Singh Rajput and Sunny Leone and filmmaker Rohit Shetty are already the pretty faces behind Maserati wheels.
The unmistakable marriage of style and sporting flair that distinguishes the Maserati brand also characterises the official merchandising products of the House of the Trident.
Maserati was founded in 1914 in Bologna, Italy by Alfieri Maserati, together with his brothers Ettore and Ernesto, as a car engineering workshop called “Officine Alfieri Maserati”.
In 1926, Maserati was transformed from a workshop that modified or developed cars built by other companies into a company designing, constructing and selling its own.
When the brothers built the first car of their own, the “Tipo 26”, they realised they needed a badge to identify it; their choice was the Trident symbol, created by the artist of the family Mario Maserati with inspiration from the famous statue of Neptune in Bologna, as their logo, to express the new company’s identity in a single image.
At the end of the 1930s, following its acquisition by Modena-born entrepreneur Adolfo Orsi, Maserati moved to Modena, to its current site in Viale Ciro Menotti.
Maserati has been part of the Fiat Group – now FCA – since 2005 and is a top sports car and luxury sedan brand, exporting to more than 77 countries, where it continues to epitomise Italian sophistication, elegance and style worldwide.
Maserati cars are built at three locations
- The historic plant in Viale Ciro Menotti, Modena which opened in 1939, produces the GranTurismo and GranCabrio sports cars.
- Maserati Avv. Giovanni Agnelli Plant in Grugliasco (Turin) constructs the Quattroporte and Ghibli sedans.
- The Levante, the first SUV in Maserati’s history, is produced on its own new line in the Mirafiori complex.
All three production plants are able to guarantee superlative technical and quality standards, which enabled Maserati to achieve its all-times sales record of 51,500 cars in 2018.
Maserati range comprises the sixth generation of cars
- Quattroporte limousine,
- Ghibli executive sports sedan,
- Levante SUV,
- New Maserati,
- GranTurismo sports coupé and
- GranCabrio.
